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Thursday, September 17, 2009

Cult of Uncool: Proposal

Brand Name: GOLD DIGGAZ

Uncool Concept: Through our marketing, we are going to make picking your nose cool. We will create a cohesive set of apparel, posters, magazine ads, stickers and stencils. Our additional idea is to make a dance for picking your nose.

Marketing Strategies:
  • Black, red, white and gold color scheme
  • Create a GOLD DIGGAZ logo that we will use on every item
Graphic Ideas:
  • A nose being picked by a finger, the words gold digger along the side.
  • Photo of someone picking nose in black and white, with gold nail polish showing
  • “Pick your nose for peace” shirt and poster
  • Have gold falling/dripping from a nose



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